Friday, August 24, 2007

Start with Basic SEO for Your Website

Starting with the Basics.

There are all kinds of things you can to to make your site more search engine friendly. Today, I'm going to start with the basics. This is not rocket science and almost anyone, yes anyone can make their site more search engine friendly. If you don't know HTML, I suggest you start to learn the basics or get a teenager to teach you. There are also many free online HTML resources to help.

Decide on what keyword or keyword phrase(up to 4 words) you want to optimize your one page for. Not, the entire site and I don't ever suggest that you start with your main/index page. Use iwebtool and come up with key phrases that "fit" your content. Iwebtool is not as robust as Wordtracker, but it's free. You will be optimizing each PAGE for ONE specific keyword or keyword phrase. This is VERY important. You do NOT want a bunch of keywords on a single page. If you find you have numerous keywords and phrases in the content of of your page then you'll need to add additional pages.

Your goal is to have the most related content you can produce related to that specific key word or phrase on your page. A good rule of thumb is to have somewhere between 8-20%.

So, your homework is to research, research, research and make a list of all of your related keywords and how many times they are searched per month. Next, I'll talk about meta tags.

As always, if you feel like you already have too many tasks on your plate and just don't have time for basic optimization, you can contact me through my professional Virtual Assistant website for help.

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