Building Better Content

Everyone who has a website has been smacked in the head about content. You need more content, you need to update your content. They are all absolutely correct!

You've done all your research. You've researched your competitors. You've researched your keywords. You've drawn out and planned how and what you want to present on your website.

Now, we start writing content. Your website readers will generally fall into 2 categories.
1. They have somehow landed on your site from another site or link.
2. They have gone directly to your site.

Let's start with the visitors who have somehow landed on your site. How did they get there?
These are called unique visitors. I also call them potential new business. We all know it is harder to get new business that it is to sell to current customers. We want to WOW them. We want to keep them on YOUR site to buy our product or to send us an inquiry about our services.

So we have a list of the main areas/products/services we want to concentrate on with our business. Start writing around these key elements. They found you because they were interested in what you had to say. They were informed or curious. You now have to position your self as the foremost expert in this area. HUH? Start writing what you already know or even the normal questions you get from clients and buyers. If one person had that question, chances are there are many others who have had the same question. Now, educate. Research more if you need to or add what makes your products and/or services stand out from all the others. This should keep you writing for awhile. I always suggest you do not FORCE yourself to write content.

If the urge strikes, then go with the flow and write as much as you possibly can. Don't worry about spelling or grammar. We have technology for that these days. Write what you know, write what you believe in, write to educate your customers and clients.

Now that I have given you a lot of ideas, next time I will talk more about your customers that have come directly to your site.

Yes, I know you want traffic to your site and you want to be listed on the first page of Google. It will come, baby steps.

Need more help? You can always contact me through my VA website. I answer every email personally.