Does your company sell a product or service? These are questions you will need to to ask yourself FIRST... before you get cracking in the code for the spiders.
You already know if your company sells a product or a service. So, onto the next question. What products or services do you feel are the most valuable to your website? If you are service oriented, you don't want to offer a zillion services on your site. You want to offer what you know and what you do the best. If you sell products, what products are the MOST profitable to your business? I would generally start with 5 and elaborate on those.
Next, measurable results. You cannot get to where you want to go without knowing your starting point. SEO is a long process. You most likely will not see the results you want to see within 1 month. More realistically, you should start seeing some results within 6 months. So what results would you ultimately like to see? Everyone wants to be Number 1 on google, and Everyopne wants more traffic and sales to their sites. You HAVE to dig deeper. Crunch numbers. Where are are you sales now and where would you like them to be within 6 months? What kind of traffic do you have now and where do you want it to be?
Sit down and start writing out what you want to see. The results YOU want. Not what a SEO company is telling you is possible for thousands a month. They want your business. They will give you the moon and the stars.
Next, Competitor research and how you measure up compared to your competition. Are you taking lots of notes? Good! You'll need them in just a bit and all of your hard work will pay off!
I'll admit there are just some things I'm not good at. If you absolutely do not have time to invest in this stuff, you can contact me through my professional Virtual Assistant website for help. Or, just send me an email asking me a question. That's OK too. My opinion is always free and I almost always have an opinion to share.
Friday, September 21, 2007
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